Yahoo ( YHOO ) today announced SmartAds a service to create customized contextual display ads on the fly. Google and Microsoft have been targeting text based ads to search query terms for years. What is new here is that Yahoo is generating customized display ads, commonly known as banner ads. According to the New York Times , here is how the system will work: The advertiser (or its agency) would provide Yahoo with the components of its display ads — including the logos, tag lines and images. The retailer would share information from its inventory databases that track the items on the shelves in each of its stores. Next, Yahoo would combine that data with the information it has about its users’ demographics and actions online to create a product-specific advertisement. For airlines, SmartAds uses Yahoo’s information about its Web surfers to create display advertisements for each person that feature ticket offers with actual prices listed. In time, Yahoo plans to offer rich media advertisements where users can buy the ticket at that price right within the ad unit, rather than having to click through to another Web site. In the past Yahoo would have display ads from hundreds of companies and they would try to match up an ad with the content on a page. For example, web site consulting Yahoo would put a mortgage company ad on the Finance section and an airline ad on the Travel section.

Yahoo ( YHOO ) today announced SmartAds a service to create customized contextual display ads on the fly. Google and Microsoft have been targeting text based ads to search query terms for years. What is new here is that Yahoo is generating customized display ads, commonly known as banner ads. According to the New York Times , here is how the system will work: The advertiser (or its agency) would provide Yahoo with the components of its display ads — including the logos, tag lines and images. The retailer would share information from its inventory databases that track the items on the shelves in each of its stores. Next, Yahoo would combine that data with the information it has about its users’ demographics and actions online to create a product-specific advertisement. For airlines, SmartAds uses Yahoo’s information about its Web surfers to create display advertisements for each person that feature ticket offers with actual prices listed. In time, Yahoo plans to offer rich media advertisements where users can buy fun teen websites the ticket at that price right within the ad unit, rather than having to click through to another Web site. In the past Yahoo would have display ads from hundreds of companies and they would try to match up an ad with the content on a page. For example, Yahoo would put a mortgage company ad on the Finance section and an airline ad on the Travel section.

I've been out strolling around the web and thought I'd share some of my finds with you. I get to look all informed and I can mooch off their usefulness without having to come up with creative thoughts of my own! Wait, did I just say that out loud?... Susie at Bluebird Blogs is hosting a contest for a free blog design! If you haven't seen her work, you should spend some time browsing around at her portfolio --good stuff. Click on over for more info on the contest. Minti is an interesting web site that is a forum for parents to share advice with one another! I don't know about you, but the best advice I've ever received has been not from books or experts, but from other moms in the trenches. Of course, you should always use discretion when taking the advice of "strangers", but still, it's an interesting resource. Pay, Jr. is an on-line chore/allowance-tracking service. At first glance, it appears it would be more helpful to parents of tweens and teens, but it warrants investigation. Check it out! I hope you didn't miss my friend Chilihead's WFWM tip from a few weeks ago. It allows you to browse Amazon and automatically find if your book of interest is available at your local library. Don't miss this great pointer--I have used this dozens of times, and I love it. Last one...someone put me on the mailing list for the Magic Cabin catalog. It's pricey, but OH, their toys mortgage lead sales are gorgeous. At least it's fun to browse and get some ideas. Enjoy!

I don't have anything to say about Magnetic list of low interest credit cards Springs. This truck and building caught my eye as I drove through town so I took a picture.

Katherine Rich MP National Party Education Spokeswoman 12 April 2007 Minister tries to wriggle out of teen pregnancy comments The Education Minister is desperately trying to retreat from his comments that it's practical for pregnant teens to remain in mainstream schools right up to the birth of their baby, says National's Education spokeswoman, Katherine Rich. "Steve Maharey is now saying his comments were taken out of context, which is rubbish. My question to him was: 'Does the Minister think it's practical for pregnant teenagers to remain in mainstream schools right up to the birth of their baby?' "His reply was, 'I do think it's practical for pregnant teenagers to remain in mainstream schools and attending classes up until the birth of their baby. Pregnant teenagers have been, and continue to be, supported to attend classes up until the birth of their baby in some schools around New Zealand.' "His standpoint is quite clear and his comments were reported in the exact same context as they were made. The Minister is obviously now feeling the heat from young mothers who find his comments extraordinary. "National's Associate Education track ramp spokeswoman, Paula Bennett, and I have visited many of New Zealand's teen parent units. These schools are vital to keeping young women learning while they are pregnant and after the birth of their baby. We've also spoken to girls who have continued their education through correspondence school.

This is a little scene from 12 Angry Men . One of the jurors is an ad guy, and boy does he let everyone know. He's like a one man urban spam operation. In some ways he's the personification of interruptive marketing. Pleased with himself, oblivious to others yet simultaneously desperate to entertain and mad for approval. teenage robot And, I wonder, is this the origin of 'run it up the flagpole and see who salutes it'? Was it invented for the movie? (an exaggeration of a pre-existing phrase) Or was it already popular currency in Madison Avenue?

Katherine Rich MP National Party Education Spokeswoman 12 April 2007 Minister tries to wriggle out of teen pregnancy comments The Education Minister is desperately trying to retreat from his comments that it's practical for pregnant teens to remain in mainstream schools right up to the birth of their baby, says National's Education spokeswoman, Katherine Rich. "Steve business brokers florida Maharey is now saying his comments were taken out of context, which is rubbish. My question to him was: 'Does the Minister think it's practical for pregnant teenagers to remain in mainstream schools right up to the birth of their baby?' "His reply was, 'I do think it's practical for pregnant teenagers to remain in mainstream schools and attending classes up until the birth of their baby. Pregnant teenagers have been, and continue to be, supported to attend classes up until the birth of their baby in some schools around New Zealand.' "His standpoint is quite clear and his comments were reported in the exact same context as they were made. The Minister is obviously now feeling the heat from young mothers who find his comments extraordinary. "National's Associate Education spokeswoman, Paula Bennett, and I have visited many of New Zealand's teen parent units. These schools are vital to keeping young women learning while they are pregnant and after the birth of their baby. We've also spoken to girls who have continued their education through correspondence school.